Maxim India January 2012

NEW UPLOAD

These words on top aren’t really “words” in the English language, but they pretty much sum up how we’re feeling right now. Smug, satisfied, a little drunk and somewhat queasy. Why? Because MAXIM celebrates its Sixth Anniversary this month and to commemorate that, we’ve turned the magazine on its head. You know, for you! So what you’re holding in your hands is the effort of countless man-hours, fervent discussions, bloodied noses and at least 18 disgruntled bartenders.

As much as we like to pretend we don’t give a jack, we know you guys love change (for the better), want more (of the good stuff) and wanna cut through the BS (now more than ever). To help you do that, MAXIM has evolved to better suit who you are and, more important, where you are: Younger in spirit, more urban, sophisticated and much more aware O. This magazine has always been like you and tried to help you celebrate that.

MAXIM’s fresh new design—we had last changed our look in January 2010—has been inspired by your feedback and your abuses (which we’ve really encouraged over the last couple of years) and it’s made a huge difference to how we look at our content, our presentation and our larger-than-life brand 0. We have made tiny tweaks throughout 2011, including the addition of new features and renovation of our logo in September. But a complete overhaul was due. So, voila! here it is...

It's About The Feel, Not Just The Look
Like the movies are to their audience, a magazine is a mirror image of its readers O. Since 2006, all of you—all of us—have preferred to highlight who we are and make no bones about it.

We hate pretence, we like things straight up. MAXIM’s brand new format O reflects this belief more than ever. BTW... Our hot Coverqirl Sonam Kapoor makes her second appearance and blows us away. You may need to buckle up before you catch the smokin photos.

More Room For Content
With a better flow for our regular sections, we’ve been able to create the perfect balance of words, pictures and illustrations. So all the things you love about us remain the same, but now allow you to show your love with sloppier kisses and tighter hugs.

Easier Access To Your Favourite
Simplicity is the fuel for us now, right? We don’t have the time and patience to plough through mountains to find O what we need. We want things as orderly as possible, because that gives us the scope to wreck 'em, flip ’em inside out and make a mess. Our sentiments exactly. So, we’ve taken all your favourites—Shock, Sexy In Public, Autoporn—and bundled them into a new section called StashQ. It’s all together, ready to blow you away.

So there it is. Fresher, sexier, faster and better. We’re excited about 2012 and we’re sure you are too. Feel free to curse the hell out of us at mymaxim@maxim-india.com. Let’s rock the joint with this New Mojo, but the Same Attitude, and let the beer flow.

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Download MAXIM INDIA January 2012